BeLinkd
Brief:
Belinkd is a tech startup developing a digital platform to streamline GP referrals to local allied health professionals. As they prepared to launch, the team needed high-quality visual content to introduce the app, demonstrate its core functionality, and drive early adoption among healthcare providers.
We were engaged to produce an explainer video, a series of short social media clips, and photography that would clearly communicate the platform’s purpose, benefits, and practical application, helping GPs and allied health professionals quickly understand how BeLinkd could enhance patient care through more efficient referral pathways.
Understanding the Business & Audience:
We had in-depth discussions with the client to fully grasp the platform’s purpose, target users, and key benefits. We took the time to understand the pain points in the current referral process and how the app provided a solution.
Solution:
We recognised that Belinkd needed a structured video content strategy to introduce the platform, drive early adoption, and establish credibility in the healthcare space. We recommended starting with an explainer video that clearly communicated the app’s benefits in a concise, engaging format, ensuring GPs and allied health professionals could quickly grasp how it worked and why it was valuable.
To further support brand awareness and adoption, we produced a series of short-form social media videos based on the explainer, showcasing the app’s functionality in an accessible way to generate interest and encourage sign-ups.
Additionally, we created a suite of professional brand photography to establish a cohesive visual identity across digital platforms, reinforcing trust and credibility among healthcare professionals from launch.
#1. Explainer Video
#2. Social Media Edits
#3. Photography
Results:
By combining a strategic understanding of the client’s goals with high-quality video and photography, we helped the startup effectively introduce its app to the healthcare community.
The content served as a powerful tool to build awareness, educate users, and drive engagement, positioning the platform for a strong launch.
“Adam has an incredible knack for capturing the heart of a brand and translating it into video content that genuinely connects. He doesn’t just shoot footage, he helps you clarify your message, and then brings it to life with clarity and polish.
The videos we created together continue to be some of the strongest expressions of our business. If you’re looking for someone who just gets it and makes the whole process feel easy, Adam’s your guy.
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