Project Overview

Challenge

Creative Roots had built a beautiful in-person experience through breathwork, meditation, sound baths, and group events, but their online presence didn’t reflect the depth, clarity, or warmth of what they offered.

Goal

Clarify their message, define their offerings, and create a story-first brand presence that builds trust and helps new visitors feel seen, safe, and connected, before they even walk through the door.

The Business & Audience

Creative Roots isn’t a trendy wellness brand. It’s a calm, human-first space where people reconnect with themselves, often after periods of stress, burnout, or emotional disconnection.

Their community includes a mix of newcomers and experienced practitioners, all seeking nervous system support, inner regulation, and meaningful connection.

Mat and Mish, the founders, are driven by service, not self-promotion. They needed a brand and website that communicated their heart and values without resorting to trends or cliché.