Patch
Brief:
Patch is a property-tech startup designed to give homeowners more control over the buying and selling process, allowing them to track their home’s value in real-time, receive private offers, and bypass traditional real estate agents. It aims to make a difficult and confusing process simple and more transparent. As the platform prepared to launch, the Patch team needed a clear, engaging explainer video to introduce the concept, and communicate the platform’s value to everyday homeowners.
Understanding the Business & Audience:
We worked closely with the team to understand the challenges homeowners face in the traditional sales process and how Patch served to solve these issues. The explainer needed to speak directly to these frustrations while making a new concept feel simple and accessible, and desireable.
Solution:
We created a concise, visually engaging explainer video that clearly communicated how Patch worked and why it offered a better alternative to the traditional real estate process. The video walked viewers through key features like real-time valuation updates and private offer handling, while maintaining a friendly and trustworthy tone.
It served as a foundational asset to support launch messaging, build early brand awareness, and help potential users quickly understand the value of the platform.
#1. Explainer Video
Results:
By combining a clear understanding of the platform’s value with a thoughtfully crafted explainer video, we helped Patch communicate a complex idea in a simple, compelling way.
The video became a key asset in introducing the concept to the market, building early interest, and establishing credibility during the platform’s launch phase.
“Adam has an incredible knack for capturing the heart of a brand and translating it into video content that genuinely connects. He doesn’t just shoot footage, he helps you clarify your message, and then brings it to life with clarity and polish.
The videos we created together continue to be some of the strongest expressions of our business. If you’re looking for someone who just gets it and makes the whole process feel easy, Adam’s your guy.
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