Tablogs
Brief:
TabLogs is a geotechnical borehole logging software solution designed for efficient data collection, analysis, and reporting. As a newly launched startup, TabLogs needed to present its unique service offering to early adopters in a way that was both entertaining and informative. To build trust and credibility with engineering firms, they also required strong social proof to help onboard new clients and transition out of the launch phase.
Understanding the Business & Audience:
Before diving into production, we spent time with the TabLogs team to fully understand the platform’s purpose, target users, and the unique value it offered. We focused on identifying the pain points within the existing geotechnical logging process and how TabLogs addressed those challenges with a more streamlined, digital solution.
Solution:
We recognised that TabLogs needed a structured video content strategy to support both its launch and long term brand growth. We recommended starting with an explainer video that clearly articulated the app’s benefits in a concise, engaging format. It was designed to be both informative and visually compelling, ensuring it resonated with decision-makers in engineering firms.
As soon as early adopters began using the platform, we prioritised capturing testimonial videos. These featured reputable engineering companies and provided powerful social proof, helping prospective clients recognise the app’s value and measurable impact. This approach not only reinforced trust but also laid a strong foundation for customer acquisition and future growth.
#1. Explainer Video
#2. Testimonials
Results:
These videos played a key role in TabLogs early success, helping them gain traction and establish trust within the industry. Five years later, TabLogs continues to use the videos we produced as part of their marketing strategy. The original content served as a framework for future video production, influencing their international marketing approach and video style.
TabLogs has grown to an international business and is used and trusted by companies globally.
“Adam was crucial to the initial launch of our product. Based on a basic brief of what we wanted, Adam put together a detailed scope & price for a suite of product promotional, tutorial and client testimonial videos that we still use 5 years later.
Highly recommend Adam if you want top tier content without the stress
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